About Me
Briefly
I design intuitive and unique digital products by focusing on design principles, human psychology, and business goals. Throughout university, I completed internships and part-time roles across various industries. In my final year, I specialized in digital products and processes.
I graduated in 2019 with a bachelor’s degree in Industrial Design and a minor in Business Administration. After that, I continued taking courses in Psychology and completed a second major in that field as well. Shortly after graduation, I started my master’s degree in Human-Computer Interaction. In the second year of my master’s, I began my first professional role at TRT as UI/UX Designer.
What motivates me every day is combining knowledge from different disciplines to design user-centered, meaningful experiences.
Download CV
Go to Profile
Projects & Awards & Education
2025
Centralized CMS for Multi-Platform Content Distribution - Phase 2
Company
Extended the platform with AI-powered modules for thumbnail generation, template management, and content editing. Integrated tools for copyright management and multilingual localization to support global content workflows. Focused on delivering seamless user experiences for end-to-end media operations within a unified, scalable system.
View Project
2024
Centralized CMS for Multi-Platform Content Distribution
Company
This project is a CMS platform designed to centralize content operations.It enables production companies to manage thousands of channels across platforms like YouTube and Facebook from one place. The system simplifies large-scale digital content management with efficiency and ease.
View Project
Masterpass Payment Infrastructure Integration Portal
Company
&
Conducted UX research and designed the UI/UX of a website providing integration guidelines for Masterpass payment infrastructure integration portal. The platform was tailored to meet the needs of developers, bankers, and project managers, each with distinct user flows. Delivered an intuitive and role-specific user experience as part of my work at Deloitte.
View Project
Mercedes Corporate Website UX Research & User Experience Optimization
Company
&
Facilitated usability testing, heuristic evaluation, and user research—including personas, customer journey maps, and netnography—for Mercedes’ commercial and passenger vehicle websites. Based on the insights gathered, we proposed UX improvements to enhance usability across key screens.
View Project
Proemtia UX Research & User Experience Optimization for a B2B Industrial Marketplace
Company
&
Conducted usability testing, heuristic evaluation, and user research for Proemtia, a B2B marketplace platform for industrial materials such as steel and aluminum, established by İşbank. Developed personas, customer journey maps, and netnographic analyses to uncover user needs and platform-specific pain points. Delivered data-driven UX recommendations to improve usability and optimize key user interactions.
View Project
UX Research & Flow Improvement Insights for İşCep Mobile Banking App
Company
&
Delivered comprehensive UX research for İşCep, including netnography, persona creation, customer journey mapping, usability testing, and Google Analytics analysis. Mapped the entire user flow of the mobile banking app and identified key usability gaps. Designed an improved version of the flow to enhance clarity, efficiency, and overall user experience.
View Project
End-to-End UX & UI Design for Turkey Ministry of Trade E-Export Platform (E-Kip)
Company
&
Led the full design process—including UX research, wireframing, UI design, and design system creation—for a public platform. The platform supports cross-border e-commerce sellers (e-exporters) operating on marketplaces like Etsy and Amazon by providing complex regulatory and operational content in a user-friendly and accessible format. Key features include a smart assistant offering access to relevant data and a built-in chatbot to guide users through their e-export journey.
View Project
2023
UX & UI Design for a Comprehensive Procurement Platform
Company
&
Designed complete user interfaces for a large-scale e-procurement platform featuring modules such as project management, form handling, catalog and task management. Created user-friendly flow in t,hs complex platform. Conducted in-depth UX research to ensure a user-friendly, efficient experience across complex workflows.
View Project
UX & UI Design for tabii – Global Streaming Platform by TRT
Company
Designed the full UX and UI of the platform, including a scalable design system, for multilingual and multi-regional use. Addressed complex challenges such as varying content licensing rules, RTL/LTR script support (e.g. Arabic, Urdu, Russian, Turkish), and CMS-based dynamic page management. Created a flexible interface to support rich content and seamless localization across global markets.
View Project
2022
UI/UX Design for the Redesign of TRT’s Corporate Website
Company
Redesign of TRT’s main corporate website, which represents both its digital and mainstream media channels. Created a unified, responsive layout that ensures brand consistency while allowing each sub-brand to maintain its unique identity across devices.
View Project
UX & UI Design for ITU Çekirdek’s Northern Cyprus Incubation Program Application Website
Company
Kuluçka ve İnovatif
Girişimcilik Programı
Designed the responsive application website and landing page with a strong focus on usability and clarity for startup applicants. Also supported visual branding by creating the logo and core identity elements.
View Project
Banner Graphic Design for TRT Çocuk Website
Company
Created engaging banner designs featuring cartoon characters for the TRT Çocuk website, enhancing the visual appeal and user engagement for a younger audience.
UX & UI Design for AgriCard –Mobile App at Hack to the Future by VakıfBank
Company
Designed the mobile app for a fintech solution that helps farmers plan agricultural budgets by analyzing past credit card spending on seeds, fertilizers, and water etc. The app includes a smart agriculture card offering tailored forecasts and exclusive purchasing benefits. Awarded the “Social Entrepreneur” prize at VakıfBank’s Hack to the Future hackathon.
View Project
Design Principles Instructor at DENEYAP Workshops
Taught core design principles and 3D modeling to middle and high school students in a hands-on, project-based learning environment.The workshops were part of a multidisciplinary, next-generation education model covering topics such as robotics and remote technologies.
View Certificate
Game and Interaction Technology Master Degree Graduation - İstanbul Technical University
2021
UX Research for TRT Spor & TRT Haber Website and App Redesigns
Company
&
Conducted in-depth UX research on existing websites and mobile apps for TRT Spor and TRT Haber prior to their redesign. Generated actionable insights through persona development, usability testing, user flows, heuristic evaluations, customer journey mapping, and competitor benchmarking.
View Project
UX & UI Design Support for TRT İzle Streaming Platform
Company
Worked on expanding and adapting the design of TRT İzle, TRT’s official streaming platform, by implementing new features within the existing UI framework. Ensured design consistency and usability while introducing platform enhancements aligned with TRT’s digital content strategy.
Psychology Bachelor Degree Graduation - Özyeğin University
Academic Publication on A Novel Approach in High School Design Education Using Virtual Reality
Co-authored an academic chapter on integrating virtual reality into vocational high school design education, published by Springer as part of the PUDCAD 2021 conference proceedings. The study evaluated the impact of VR-supported training on students’ technical drawing and spatial skills through observational research and pre/post assessments.
View Essay
UI/UX Expertise Certificate - Mindset Institute
2020
UX & UI Design for a Visual Language Learning Game for Refugees - IDEAL Mobile Game
Company
&
Designed a mobile game to help refugees from diverse linguistic backgrounds learn essential daily language through playful, text-free interactions. Developed with international teams and tested across multiple countries to ensure accessibility, cultural relevance, and usability for users with low digital literacy.
View Project
THY & İGA Hackathon | UX & Concept Design for Sustainable Airport Experience - 3rd Prize
Company
&
Developed a mobile app concept that connects passengers with sustainability-focused shops offering short workshops inside the airport. Designed a reservation-based system to help travelers spend their waiting time meaningfully while promoting environmentally conscious brands.
View Project
2019
Fiat Hackathon | UX & Concept Design for Smart School Bus Tracking - 1st Prize
Company
Led the UX and feature design of a new module for the existing Fiat Yol Arkadaşım mobile app, integrating real-time tracking and camera support for Fiat Ducato school buses. The solution enables parents to monitor the bus route, receive notifications when their child boards or leaves the bus, and gain peace of mind through live location updates.
View Project
Industrial Product Design Bachelor Degree Graduation - Özyeğin University
Business Minor Degree Certificate - Özyeğin University
Let’s connect!
tuğba-çelikten
tugba.celikten@ozu.edu.tr
İstanbul
About Me
Briefly
I design intuitive and unique digital products by focusing on design principles, human psychology, and business goals. Throughout university, I completed internships and part-time roles across various industries. In my final year, I specialized in digital products and processes.
I graduated in 2019 with a bachelor’s degree in Industrial Design and a minor in Business Administration. After that, I continued taking courses in Psychology and completed a second major in that field as well. Shortly after graduation, I started my master’s degree in Human-Computer Interaction. In the second year of my master’s, I began my first professional role at TRT as UI/UX Designer.
What motivates me every day is combining knowledge from different disciplines to design user-centered, meaningful experiences.
Download CV
Go to Profile
Projects & Awards & Education
2025
Centralized CMS for Multi-Platform Content Distribution - Phase 2
Company
Extended the platform with AI-powered modules for thumbnail generation, template management, and content editing. Integrated tools for copyright management and multilingual localization to support global content workflows. Focused on delivering seamless user experiences for end-to-end media operations within a unified, scalable system.
View Project
2024
Centralized CMS for Multi-Platform Content Distribution
Company
This project is a CMS platform designed to centralize content operations.It enables production companies to manage thousands of channels across platforms like YouTube and Facebook from one place. The system simplifies large-scale digital content management with efficiency and ease.
View Project
Masterpass Payment Infrastructure Integration Portal
Company
&
Conducted UX research and designed the UI/UX of a website providing integration guidelines for Masterpass payment infrastructure integration portal. The platform was tailored to meet the needs of developers, bankers, and project managers, each with distinct user flows. Delivered an intuitive and role-specific user experience as part of my work at Deloitte.
View Project
Mercedes Corporate Website UX Research & User Experience Optimization
Company
&
Facilitated usability testing, heuristic evaluation, and user research—including personas, customer journey maps, and netnography—for Mercedes’ commercial and passenger vehicle websites. Based on the insights gathered, we proposed UX improvements to enhance usability across key screens.
View Project
Proemtia UX Research & User Experience Optimization for a B2B Industrial Marketplace
Company
&
Conducted usability testing, heuristic evaluation, and user research for Proemtia, a B2B marketplace platform for industrial materials such as steel and aluminum, established by İşbank. Developed personas, customer journey maps, and netnographic analyses to uncover user needs and platform-specific pain points. Delivered data-driven UX recommendations to improve usability and optimize key user interactions.
View Project
UX Research & Flow Improvement Insights for İşCep Mobile Banking App
Company
&
Delivered comprehensive UX research for İşCep, including netnography, persona creation, customer journey mapping, usability testing, and Google Analytics analysis. Mapped the entire user flow of the mobile banking app and identified key usability gaps. Designed an improved version of the flow to enhance clarity, efficiency, and overall user experience.
View Project
End-to-End UX & UI Design for Turkey Ministry of Trade E-Export Platform (E-Kip)
Company
&
Led the full design process—including UX research, wireframing, UI design, and design system creation—for a public platform. The platform supports cross-border e-commerce sellers (e-exporters) operating on marketplaces like Etsy and Amazon by providing complex regulatory and operational content in a user-friendly and accessible format. Key features include a smart assistant offering access to relevant data and a built-in chatbot to guide users through their e-export journey.
View Project
2023
UX & UI Design for a Comprehensive Procurement Platform
Company
&
Designed complete user interfaces for a large-scale e-procurement platform featuring modules such as project management, form handling, catalog and task management. Created user-friendly flow in t,hs complex platform. Conducted in-depth UX research to ensure a user-friendly, efficient experience across complex workflows.
View Project
UX & UI Design for tabii – Global Streaming Platform by TRT
Company
Designed the full UX and UI of the platform, including a scalable design system, for multilingual and multi-regional use. Addressed complex challenges such as varying content licensing rules, RTL/LTR script support (e.g. Arabic, Urdu, Russian, Turkish), and CMS-based dynamic page management. Created a flexible interface to support rich content and seamless localization across global markets.
View Project
2022
UI/UX Design for the Redesign of TRT’s Corporate Website
Company
Redesign of TRT’s main corporate website, which represents both its digital and mainstream media channels. Created a unified, responsive layout that ensures brand consistency while allowing each sub-brand to maintain its unique identity across devices.
View Project
UX & UI Design for ITU Çekirdek’s Northern Cyprus Incubation Program Application Website
Company
Kuluçka ve İnovatif
Girişimcilik Programı
Designed the responsive application website and landing page with a strong focus on usability and clarity for startup applicants. Also supported visual branding by creating the logo and core identity elements.
View Project
Banner Graphic Design for TRT Çocuk Website
Company
Created engaging banner designs featuring cartoon characters for the TRT Çocuk website, enhancing the visual appeal and user engagement for a younger audience.
UX & UI Design for AgriCard –Mobile App at Hack to the Future by VakıfBank
Company
Designed the mobile app for a fintech solution that helps farmers plan agricultural budgets by analyzing past credit card spending on seeds, fertilizers, and water etc. The app includes a smart agriculture card offering tailored forecasts and exclusive purchasing benefits. Awarded the “Social Entrepreneur” prize at VakıfBank’s Hack to the Future hackathon.
View Project
Design Principles Instructor at DENEYAP Workshops
Taught core design principles and 3D modeling to middle and high school students in a hands-on, project-based learning environment.The workshops were part of a multidisciplinary, next-generation education model covering topics such as robotics and remote technologies.
View Certificate
Game and Interaction Technology Master Degree Graduation - İstanbul Technical University
2021
UX Research for TRT Spor & TRT Haber Website and App Redesigns
Company
&
Conducted in-depth UX research on existing websites and mobile apps for TRT Spor and TRT Haber prior to their redesign. Generated actionable insights through persona development, usability testing, user flows, heuristic evaluations, customer journey mapping, and competitor benchmarking.
View Project
UX & UI Design Support for TRT İzle Streaming Platform
Company
Worked on expanding and adapting the design of TRT İzle, TRT’s official streaming platform, by implementing new features within the existing UI framework. Ensured design consistency and usability while introducing platform enhancements aligned with TRT’s digital content strategy.
Psychology Bachelor Degree Graduation - Özyeğin University
Academic Publication on A Novel Approach in High School Design Education Using Virtual Reality
Co-authored an academic chapter on integrating virtual reality into vocational high school design education, published by Springer as part of the PUDCAD 2021 conference proceedings. The study evaluated the impact of VR-supported training on students’ technical drawing and spatial skills through observational research and pre/post assessments.
View Essay
UI/UX Expertise Certificate - Mindset Institute
2020
UX & UI Design for a Visual Language Learning Game for Refugees - IDEAL Mobile Game
Company
&
Designed a mobile game to help refugees from diverse linguistic backgrounds learn essential daily language through playful, text-free interactions. Developed with international teams and tested across multiple countries to ensure accessibility, cultural relevance, and usability for users with low digital literacy.
View Project
THY & İGA Hackathon | UX & Concept Design for Sustainable Airport Experience - 3rd Prize
Company
&
Developed a mobile app concept that connects passengers with sustainability-focused shops offering short workshops inside the airport. Designed a reservation-based system to help travelers spend their waiting time meaningfully while promoting environmentally conscious brands.
View Project
2019
Fiat Hackathon | UX & Concept Design for Smart School Bus Tracking - 1st Prize
Company
Led the UX and feature design of a new module for the existing Fiat Yol Arkadaşım mobile app, integrating real-time tracking and camera support for Fiat Ducato school buses. The solution enables parents to monitor the bus route, receive notifications when their child boards or leaves the bus, and gain peace of mind through live location updates.
View Project
Industrial Product Design Bachelor Degree Graduation - Özyeğin University
Business Minor Degree Certificate - Özyeğin University
Let’s connect!
tuğba-çelikten
tugba.celikten@ozu.edu.tr
İstanbul
About Me
Briefly
I design intuitive and unique digital products by focusing on design principles, human psychology, and business goals. Throughout university, I completed internships and part-time roles across various industries. In my final year, I specialized in digital products and processes.
I graduated in 2019 with a bachelor’s degree in Industrial Design and a minor in Business Administration. After that, I continued taking courses in Psychology and completed a second major in that field as well. Shortly after graduation, I started my master’s degree in Human-Computer Interaction. In the second year of my master’s, I began my first professional role at TRT as UI/UX Designer.
What motivates me every day is combining knowledge from different disciplines to design user-centered, meaningful experiences.
Download CV
Go to Profile
Projects & Awards & Education
2025
Centralized CMS for Multi-Platform Content Distribution - Phase 2
Company
Extended the platform with AI-powered modules for thumbnail generation, template management, and content editing. Integrated tools for copyright management and multilingual localization to support global content workflows. Focused on delivering seamless user experiences for end-to-end media operations within a unified, scalable system.
View Project
2024
Centralized CMS for Multi-Platform Content Distribution
Company
This project is a CMS platform designed to centralize content operations.It enables production companies to manage thousands of channels across platforms like YouTube and Facebook from one place. The system simplifies large-scale digital content management with efficiency and ease.
View Project
Masterpass Payment Infrastructure Integration Portal
Company
&
Conducted UX research and designed the UI/UX of a website providing integration guidelines for Masterpass payment infrastructure integration portal. The platform was tailored to meet the needs of developers, bankers, and project managers, each with distinct user flows. Delivered an intuitive and role-specific user experience as part of my work at Deloitte.
View Project
Mercedes Corporate Website UX Research & User Experience Optimization
Company
&
Facilitated usability testing, heuristic evaluation, and user research—including personas, customer journey maps, and netnography—for Mercedes’ commercial and passenger vehicle websites. Based on the insights gathered, we proposed UX improvements to enhance usability across key screens.
View Project
Proemtia UX Research & User Experience Optimization for a B2B Industrial Marketplace
Company
&
Conducted usability testing, heuristic evaluation, and user research for Proemtia, a B2B marketplace platform for industrial materials such as steel and aluminum, established by İşbank. Developed personas, customer journey maps, and netnographic analyses to uncover user needs and platform-specific pain points. Delivered data-driven UX recommendations to improve usability and optimize key user interactions.
View Project
UX Research & Flow Improvement Insights for İşCep Mobile Banking App
Company
&
Delivered comprehensive UX research for İşCep, including netnography, persona creation, customer journey mapping, usability testing, and Google Analytics analysis. Mapped the entire user flow of the mobile banking app and identified key usability gaps. Designed an improved version of the flow to enhance clarity, efficiency, and overall user experience.
View Project
End-to-End UX & UI Design for Turkey Ministry of Trade E-Export Platform (E-Kip)
Company
&
Led the full design process—including UX research, wireframing, UI design, and design system creation—for a public platform. The platform supports cross-border e-commerce sellers (e-exporters) operating on marketplaces like Etsy and Amazon by providing complex regulatory and operational content in a user-friendly and accessible format. Key features include a smart assistant offering access to relevant data and a built-in chatbot to guide users through their e-export journey.
View Project
2023
UX & UI Design for a Comprehensive Procurement Platform
Company
&
Designed complete user interfaces for a large-scale e-procurement platform featuring modules such as project management, form handling, catalog and task management. Created user-friendly flow in tihs complex platform. Conducted in-depth UX research to ensure a user-friendly, efficient experience across complex workflows.
View Project
UX & UI Design for tabii – Global Streaming Platform by TRT
Company
Designed the full UX and UI of the platform, including a scalable design system, for multilingual and multi-regional use. Addressed complex challenges such as varying content licensing rules, RTL/LTR script support (e.g. Arabic, Urdu, Russian, Turkish), and CMS-based dynamic page management. Created a flexible interface to support rich content and seamless localization across global markets.
View Project
2022
UI/UX Design for the Redesign of TRT’s Corporate Website
Company
Redesign of TRT’s main corporate website, which represents both its digital and mainstream media channels. Created a unified, responsive layout that ensures brand consistency while allowing each sub-brand to maintain its unique identity across devices.
View Project
UX & UI Design for ITU Çekirdek’s Northern Cyprus Incubation Program Application Website
Company
Kuluçka ve İnovatif
Girişimcilik Programı
Designed the responsive application website and landing page with a strong focus on usability and clarity for startup applicants. Also supported visual branding by creating the logo and core identity elements.
View Project
Banner Graphic Design for TRT Çocuk Website
Company
Created engaging banner designs featuring cartoon characters for the TRT Çocuk website, enhancing the visual appeal and user engagement for a younger audience.
UX & UI Design for AgriCard –Mobile App at Hack to the Future by VakıfBank
Company
Designed the mobile app for a fintech solution that helps farmers plan agricultural budgets by analyzing past credit card spending on seeds, fertilizers, and water etc. The app includes a smart agriculture card offering tailored forecasts and exclusive purchasing benefits. Awarded the “Social Entrepreneur” prize at VakıfBank’s Hack to the Future hackathon.
View Project
Design Principles Instructor at DENEYAP Workshops
Taught core design principles and 3D modeling to middle and high school students in a hands-on, project-based learning environment.The workshops were part of a multidisciplinary, next-generation education model covering topics such as robotics and remote technologies.
View Certificate
Game and Interaction Technology Master Degree Graduation - İstanbul Technical University
2021
UX Research for TRT Spor & TRT Haber Website and App Redesigns
Company
&
Conducted in-depth UX research on existing websites and mobile apps for TRT Spor and TRT Haber prior to their redesign. Generated actionable insights through persona development, usability testing, user flows, heuristic evaluations, customer journey mapping, and competitor benchmarking.
View Project
UX & UI Design Support for TRT İzle Streaming Platform
Company
Worked on expanding and adapting the design of TRT İzle, TRT’s official streaming platform, by implementing new features within the existing UI framework. Ensured design consistency and usability while introducing platform enhancements aligned with TRT’s digital content strategy.
Psychology Bachelor Degree Graduation - Özyeğin University
Academic Publication on A Novel Approach in High School Design Education Using Virtual Reality
Co-authored an academic chapter on integrating virtual reality into vocational high school design education, published by Springer as part of the PUDCAD 2021 conference proceedings. The study evaluated the impact of VR-supported training on students’ technical drawing and spatial skills through observational research and pre/post assessments.
View Essay
UI/UX Expertise Certificate - Mindset Institute
2020
UX & UI Design for a Visual Language Learning Game for Refugees - IDEAL Mobile Game
Company
&
Designed a mobile game to help refugees from diverse linguistic backgrounds learn essential daily language through playful, text-free interactions. Developed with international teams and tested across multiple countries to ensure accessibility, cultural relevance, and usability for users with low digital literacy.
View Project
THY & İGA Hackathon | UX & Concept Design for Sustainable Airport Experience - 3rd Prize
Company
&
Developed a mobile app concept that connects passengers with sustainability-focused shops offering short workshops inside the airport. Designed a reservation-based system to help travelers spend their waiting time meaningfully while promoting environmentally conscious brands.
View Project
2019
Fiat Hackathon | UX & Concept Design for Smart School Bus Tracking - 1st Prize
Company
Led the UX and feature design of a new module for the existing Fiat Yol Arkadaşım mobile app, integrating real-time tracking and camera support for Fiat Ducato school buses. The solution enables parents to monitor the bus route, receive notifications when their child boards or leaves the bus, and gain peace of mind through live location updates.
View Project
Industrial Product Design Bachelor Degree Graduation - Özyeğin University
Business Minor Degree Certificate - Özyeğin University
Let’s connect!
tugba.celikten@ozu.edu.tr
İstanbul